The price is fixed

Today's marketing fault is fixed:

Although it has been fixed, the difference between today's and regular prices is not so jaw-dropping as usual. Often, a book that costs $20 or event $35 is sold for the same mere $10, offering the possibility to save money. This offer could be $5 or $6 (I didn't dare to say $3) to be at the same extent attractive as regular discounts...